It used to be that announcing their brokerage was enough to generate business for a real estate agent.
These four tips will help agents take advantage of the marketing tools offered by the social media giant.
Search is evolving right before our eyes. Up until now, web searches have been almost entirely text-based.
Here’s a look at how technology is changing the real estate industry and the trends leading the way.
With the rise of platforms consumers expect more video from businesses to help them learn about products and discover new trends.
Even in the technological age, engaging with others in person is just as powerful as sharing content over social media channels.
Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video.
Your personal brand embodies who you are, what you say and what you do. It determines how people perceive you and your business.
Fear of missing out, or FOMO, is an unease that exciting opportunities or events are happening without us being there.
Video marketing is one of the most powerful tools in real estate. 39 percent of all buyers use online video sites in their home search.
BuzzFeed is a digital media powerhouse that brought in over 57 billion video views on Facebook and over 7 billion views on YouTube last year.
Just as consuming social media can be fun, marketing through social media channels can be enjoyable too.
The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful blazers the best ways to stand out.
Real estate agents face huge competition, and a well-thought-out, properly executed marketing plan could mean the difference between success and struggle.
With so many bloggers, influencers and companies clamoring to build a name for themselves on the internet, you need to invest considerable time to build up your brand online.
With the right marketing strategies, you can appeal to the millennial generation, even if your industry doesn't.
Now that video is king, real estate agents should develop a live video strategy.
Podcasting is one of the most effective mediums in the modern world.
Every industry has been forced to adapt and those that have not are being left in the dust.
Up to 82% of consumers are "highly likely" to make a purchase based on the recommendation of a microinfluencer.
Most real estate agents have to manage their personal branding.
Though it is one of the most effective real estate marketing tools, social media must be used with finesse and know-how.
Realtors that want to be successful on social media need to come up with a unique marketing campaign.
The real estate industry lends itself well to order, process, and organization, but it takes effort.
In the past, the property management industry generally lagged behind in terms of technology, but this is no longer true.
If you respond correctly, a negative review doesn’t have to taint your brand.
Brand recognition can be the key to success, but it can take a while for a new company to establish itself as an industry leader.
You’ve heard about millennials, but there’s a new group moving into the housing market: Generation Z.
In the age of the internet, people are often exposed to your reputation—online or offline—before they even meet you.
New artificial intelligence and automation tools are helping agents unlock more information for their own businesses as well as for their clients.
Virtual reality (VR) and augmented reality (AR) are turning the industry on its heels.
Technology makes it easy to automatically queue up ads and follow-up materials to attract more prospects with less hands-on time.
Everything users see – from images to article links – are informed in some way or another by AI and machine learning.
Today, having a social media presence is as important as having an informative website.
If you want to ensure your brand stands out from the rest, you need to get creative in your marketing efforts. This is where social media comes in.
Learn how to collect and use client testimonials correctly in order to get the most out of this vital marketing asset.
Building a Facebook presence and engaging users can have significant benefits and help any real estate business grow.
As a solo entrepreneur or “solopreneur,” responsibility for your brand’s image rests on your shoulders.
With over 700 million active users, engagement rates on Instagram are often up to 10x higher than other platforms such as Facebook.
The right information at the right time can help you turn potential customers into lifelong clients.
By adapting your content for different platforms, not only will you squeeze the most value out of your efforts, but you’ll also maximize your reach.
For real estate agents, video can be one of the best ways to target potential home buyers and sellers.
Real estate is a competitive market. Anyone who ventures into this field needs to take every opportunity to stand out.
In today’s digital world, having a recognizable brand isn’t just for large enterprises. It's critical for almost all industries, especially real estate.